In a captivating episode of The One Shot Movement Podcast, Craig Schulze sat down with Brad Sugars, a globally recognized entrepreneur, author, and founder of ActionCOACH. Throughout the conversation, Brad shared valuable insights on mastering business growth, real estate investing, and navigating life’s challenges.

Here’s a breakdown of the key highlights from the interview:

The Importance of Testimonials and Ratings

Brad emphasized the critical role of testimonials and online ratings in today’s business landscape. Reflecting on his early days, he admitted that he missed the opportunity to capture positive testimonials, which led to negative reviews dominating the narrative.

“When the internet first started becoming a thing, I didn't know to go and get all my best customers to record video testimonials and put them up online for me, or even write that sort of stuff.”

Brad now ensures that his best customers share their experiences to showcase the value his business provides. He also highlighted how many business owners are unaware of their Google rating, which he considers a major oversight.

Real Estate as the Ultimate Wealth Builder

Brad provided a simple yet powerful analogy to explain the value of real estate investment.

“If I said to you... I want you to buy this share in Microsoft, but you'll only ever have to pay 20% of the value of the share. Someone else will pay for 80% of the share of Microsoft for you, but you have to wait 20 years to get it. Would you like to buy this share of Microsoft and only pay 20% of it?”

Brad highlighted that real estate operates on the same principle. Tenants don’t just pay rent—they pay the mortgage for you. Over time, as rents increase, the mortgage is paid off, and the property becomes a fully owned asset.

“As rent goes up over a period of a year, two years, five years, the rent now covers all the costs and the mortgage. And 20 years from now, that thing's fully paid off.”

Learning and Mastering Money

Brad stressed that learning is the hardest work of money. He pointed out that many people complain about poor financial outcomes without investing the necessary time to understand money and investing.

“People keep bitching and moaning about the results they didn't get for work they didn't do. And I'm not talking about hands-on work, I'm talking the learning work.”

Brad firmly believes that you can’t out-earn your learning. He recommends that aspiring investors create a written document of investment rules that clearly define what they will and will not invest in. Without these guidelines, he warns that people are not investors but gamblers.

Mentors and Continuous Learning

Despite being a mentor to thousands of business owners globally, Brad still works with three mentors—one for finance, one for business, and one for personal growth.

“I'm lucky in that I run a business coaching company, so I have 1,000-plus business coaches around the world. And each and every one of them is learning new things every day, and putting up new learning content every day, and so I'm watching and learning.”

Brad continues to consume knowledge daily by listening to a book a week on Audible. He emphasized that if someone doesn’t have access to a mentor, they can always start by picking up a book or subscribing to an educational podcast.

Overcoming Trauma: The Route 91 Experience

In one of the most emotional moments of the interview, Brad shared his harrowing experience at the Route 91 mass shooting in Las Vegas, where he and his wife found themselves under fire for eight minutes.

“When we got out, though, we got separated, and that was probably one of the most traumatic experiences for both of us. I didn't know where my wife was. She didn't know where I was, and, you know, not knowing that was just harrowing till I finally found her.”

Brad candidly admitted that it took years of counseling and therapy to cope with the trauma. Interestingly, he drew a parallel between seeking professional help for mental health and hiring experts in business.

“Here I was thinking I didn't need that, and here I am running the biggest business coaching company in the world, where every day I say to people, you gotta hire the professionals to help you do it.”

The Role of Rules and Niches in Investing

Brad underscored the importance of establishing rules and choosing a niche in investing. He advised that investors should document their criteria to ensure that they’re making calculated decisions, not gambling.

“You need a set of rules, and that is a written document of this is what I will invest in, this is what I won't invest in. If it meets these criteria, I will invest in it. You don't have that, you're not an investor, you're a gambler.”

The One Shot at Life Philosophy

As Craig wrapped up the episode, he emphasized the core theme of the podcast: “You've got one shot at life, go out there and give it your best shot.”

Brad Sugars has lived this philosophy to the fullest—whether through building a global business empire, mastering real estate investing, or overcoming life’s toughest challenges.

Where to Learn More About Brad Sugars

To explore more about Brad and his expertise in business, real estate, and personal development, visit:

Final Words from Brad Sugars

“Never wish your life were easier, wish that you were better.”

If this conversation inspired you, don’t stop here. Dive into previous episodes of The One Shot Movement Podcast and learn from the best minds in business and entrepreneurship.

🎧 Listen to The One Shot Movement Podcast HERE.