In a world grappling with chronic illness, obesity, and a broken medical system, few voices cut through with both authority and authenticity like Dean Kilby, founder of Simplr Health. Recently featured on The One Shot Movement Podcast with Craig Schulze, Dean shared a compelling journey from biochemistry labs to building a health brand that challenges everything we thought we knew about nutrition, immunity, and regenerative medicine.

The Science Behind Simplr

Dean’s foundation is as solid as it gets, holding degrees in biochemistry, molecular medicine, and cell biology, with hands-on research experience in virology and regenerative therapies. His early work involved studying zoonotic pathogens like Hendra virus and exploring stem cell applications for osteoarthritis and immune therapies for cancer.

But it wasn’t enough. “I was a frustrated lab rat,” he said. The intellectual pursuit was fulfilling, but the detachment from real-world impact gnawed at him. That tension became the launchpad for Simplr Health, born during the pandemic as a response to global uncertainty and health vulnerability.

Simplr Isn’t Just a Name—It’s an Acronym

The brand name “Simplr” actually stands for:

Science of
Immuno-
Metabolic
Protection,
Longevity &
Regeneration

It’s a comprehensive philosophy that underpins Dean’s mission: simplify complex science into actionable insights and protocols for everyday people.

Cracking the Code on Metabolic Health

One of Dean’s core insights is disturbingly straightforward: most people are metabolically deranged and overweight. In his work at a Sydney stem cell clinic, he found over 90% of patients many suffering from degenerative conditions had significant metabolic dysfunction.

Instead of accepting that reality, Dean built a nutrition program from scratch, backed by science, and optimized for fat loss, inflammation reduction, and immune strength.

“There’s no such thing as an essential carbohydrate,” he argues. “If you’re not moving, don’t eat them.”

His coaching model is about rewiring how people see food, self-discipline, and performance. By changing how people relate to their bodies, the results come naturally often without medication, surgery, or intense gym routines.

Why Australia’s Health Innovation is Stuck; and Where the Future Lies

Dean pulls no punches about regulatory red tape. Australia's Therapeutic Goods Administration (TGA), he says, is among the world’s most stringent sometimes to the detriment of innovation.

“You can walk into a store and buy a carton of cigarettes, but you can’t use your own stem cells to treat your own body.”

In contrast, countries like Japan have embraced regenerative medicine, fast-tracking cell therapies to combat aging and cancer. Dean is working with clinics in Tokyo that have treated over 25,000 patients with zero serious adverse events.

The Immune System: More Than Just Defense

Dean’s take on the immune system debunks a lot of conventional thinking. It’s not just about “not getting sick.” A robust immune system:

• Clears out cancerous and senescent (aging) cells
• Supports gut-brain health
• Responds to chronic inflammation triggered by poor diet

And if you’re relying on outdated food pyramids still plastered on childcare walls? You’re being misled.

“The original USDA food pyramid was designed by lobbyists. It’s not health science it’s food politics.”

The Product Line That Matches the Philosophy

On Simplr Health’s Shoply store, the product range reflects Dean’s high standards:

• Berry-flavored protein shakes using whey protein isolate with no gums or unnecessary fillers
• Smart Bars with 20g of protein and prebiotic fiber, designed for satiety and gut support
• ProGood probiotics backed by CSIRO and tested for efficacy at the cellular level
• Continual G – a glutathione-boosting supplement for detoxification and brain health
• Seoul Tonic – a hangover-mitigation tonic inspired by Korean pear juice, co-developed with Food Stars winner Sophie Hood

Every product has a purpose. Every formulation is scrutinized for scientific validity and clean-label integrity.

A Final Word: Health is a Revolution of Accountability

Dean’s message is crystal clear: The future of health won’t be handed down by institutions. It starts with personal empowerment.

“We need to stop deferring responsibility to GPs and specialists. The power to impact your health starts with you.”

Simplr Health isn't just a brand, it's a movement. One that takes health out of the shadows of bureaucracy and puts it squarely in the hands of the people.

Explore Simplr Health’s range on Shoply and take the first step toward taking control of your metabolic health, longevity, and performance.

WATCH THE FULL INTERVIEW HERE.